About AvenTOM Ltd
Since winning The Apprentice in front of 10.4 million viewers, Tom Pellereau ('Inventor Tom'), together with Lord Sugar, has formed a company called AvenTOM Ltd, which is all about 'Reinventing beauty accessories.'
Tom’s desire to fix the small frustrations in life, his innovative thinking and simple approach to design has been fundamental in the ongoing development of the business. He says “I love inventing products to make people’s lives better”.
First becoming known for inventing the S-shaped nail file, and subsequent range of nail grooming products, Tom has recently revealed two more innovative products to the range - the ingenious Stylfile Gel Polish Remover Kit and his latest invention StylPro Makeup Brush Cleaner and Dryer – a revolutionary device for cleaning and drying make-up brushes in seconds. It’s already causing a bit of a stir in the beauty industry!
Tom invented the S shaped file whilst watching his sister file her nails and thinking,'nails are curved, yet files are straight!'
He noticed that using a flat file to create a smooth curve was difficult, especially with your non-dominant hand. It took many late nights to develop the initial prototype and since the first design, created in Tom's kitchen, Stylfile has continued to evolve. Gaining incredible momentum since its commercial launch in 2012, the Stylfile brand has developed into a complete collection of nail grooming products and the range now includes everything needed to keep your nails in great shape.
The evolution of the Stylfile now includes: 'Infuse,' the first moisturising file that nourishes the cuticles with almond oil while you file; Mani-pro 3 in 1 kit for buffing and cuticle maintenance in one compact tool and a pocket sized 'Emergency' version of the Stylfile, compact and perfectly packaged for repairs on the go.