Tom Pellereau is the founding CEO of STYLIDEAS and lifelong inventor. His first invention was a ‘dismantle-abra’, a dismantlingcandle stick for his grandmother, made aged 10. Tom went on to make his inventive dreams come true, winning the 2011 BBC The Apprentice and created the world’s first curved nailfile. From tinker to business founder, Inventor Tom is now a leading mind in the beauty industry.
After years of creating, consulting, and pitching, Tom needed someone to back his ideas wholly. He applied for the nation-loved BBC The Apprentice in 2011, to try and win over self-made billionaire Lord Alan Sugar. Tom a.k.a ‘Mr Notebook’ won the competition, becoming Lord Alan Sugar’s first business partner and STYLIDEAS was born.
See Tom on The Apprentice here: