Despite facing their own disparity as only 29% of beauty senior executives, women in beauty are still striving towards a more inclusive and sustainable world.
Support this #InternationalWomen's Day
Our industry is big and beautiful but as with most sectors, there is plenty of work to be done in the equality department.
This #InternationalWomen’sDay2021, we are reminded of the incredible women that are pioneering for change and quality beauty products in our industry. To celebrate the industry-leading work women are doing in beauty, we have selected a few of our favourite female-led beauty brands and their stories that we can all support this IWD.
Girls, we salute you!
A powerhouse in the music industry, BadGalRiRi is now boundary-breaking figure in beauty. Combining her love of self-expression in makeup with a gap in the market for accessible beauty products for all skin tones, Rhianna started Fenty Beauty in 2017. Fenty’s Face Shade Finder allows everyone to find the right shade for their skin, welcoming everyone into the creative, bold, and fun world of beauty. Fenty has not only solidified that beauty is better with everyone involved but done so through beautifully developed and quality products.
Founded by Susie Ma, Tropic is pioneering the movement of vegan, natural, tropic-based beauty. Suzie grew up in Australia, surrounded by sun-drenched plants and fruits, which her grandmother taught her were reminders of the natural ingredients we should feed our skin. Tropic was born in 2004 and since then, not only has Susie led her products in a gorgeously green direction, but their production too. Tropic is a cruelty-free, vegan and PETA certified brand, which with every product purchase funds an education for a disadvantaged child across the world. Tropic is a brand that is truthful to its purpose and Susie is an example of great female entrepreneurship.
When her daughter was diagnosed with eczema, Pauline Paterson noticed the lack of natural remedies for the condition. Determined not to settle for the steroid creams available, Pauline created a multi-purpose balm and a business, alongside her husband Johnny, that was vegan, effective, affordable, and sustainable! Pauline and her team are champions of giving back to the wider world, contributing to amazing charities such as Teenage Cancer Trust and Stonewall UK. They have joined forces with The Ghanaian Women Project, where they use a sustainable and socially equal model to supply their Shea Butter. Dr Paw Paw is a fantastic emblem of how to use beauty to benefit others.
The mother of glamour in the industry, Charlotte Tilbury is a woman who celebrates other women through her own work- famously memorialising of women she has worked with by giving her lipsticks eponymous titles. As well has styling Runway and working Fashion Week in New York, Milan, Paris, she has worked with brands such as Prada and McQueen, taking on some of the biggest names in fashion, and becoming one herself. Tilbury’s celebration of sensational women has shaped the integrity and luxury of her brand and with that, encourages women to feel confident with their relationship with makeup- if you want to go to Tesco with a red lip on, do it! And when you do, think of Charlotte.
Huda Kuttan, founder of multi-million brand and platform Huda Beauty, is the epitome of self-made success. Being raised by Iraqi parents in America, Kuttan turned to makeup and self-expression when faced with the struggles of racism. As she grew up, she realised her talent and entrepreneurial spirit was made for beauty and developed her YouTube, blogging platforms and MUA experience, into her own lashes products. This then snowballed into one of the leading brands in beauty today. Huda states beauty ‘is about giving people the power to then express who they want to be no matter who they are, or where they are from.’ Huda’s independence, inclusivity and ambition are an example for the successful and boundary-less possibilities within the world of beauty.
When an industry is as big as beauty, it can be hard to navigate and seek what you really need. Tiffany Masterson, founder of Drunk Elephant, felt this struggle herself with various skin troubles as a young woman. But Masterson was driven to seek a routine that worked for her skin, even if that meant making the product herself. She detected 6 ingredients in products that she entitled ‘The Suspicious 6’ and omitted them from her regime. After doing this she found her skin was balanced and revived and with this sense of refreshment, strove on to design her own products that use the most effective ingredients and skin friendly P-h levels. Drunk Elephant is a reminder to us all to not settling for what doesn’t work, defy the odds and find that balance for us and our skin that leads to a happier life!